A key advantage in marketing land using the auction method is that the property can be divided and offered in several parts, as a combination or in its entirety. The marketplace determines whether the property is most valuable in parcels, as a combination of parcels, or as a whole. An auction can accomplish fair market value because all potential buyers are at one location at one time.

Division is a very important concept in marketing land at auction because a property may have many highest and best use potentials. These include, but are not limited to, location and accessibility by roads; location of a home; recreation area(s); part(s) attractive to a naturalist; area(s) attractive to a developer or homebuilder; or tillable land valuable to the farmer. When the property can be offered in its different parts, presenting the potential of individual parcels within the larger whole can maximize value.

Division is also important to increase the buyer base because smaller parcels of land allow the auction to reach out to more qualified buyers than would be available if the property was offered as a whole.